Planning by Lisa
Warm and approachable visual identity for a post-divorce financial consultant.
Role
Brand Designer
Year
2022
Deliverables
Logotype, Brand Guidelines
Brief
I was contracted to design a logo and brand identity for Lisa Sukul, an independent financial advisor who helps people navigate their finances after divorce.
Lisa wanted the brand to feel professional, but without relying on the traditional blues and greens commonly used in the financial industry. The main goal was to highlight her specialty and reflect the delicate nature of her services.
Brand
This brand identity reflects the balance between Lisa’s professionalism and her holistic approach to working with clients. It is designed to stand out in the financial industry, creating space for a gentle and personalized dialogue.
"Elena did a more than wonderful job bringing to life a warm and inviting feel to my brand. It’s been almost a year since the re-branding, and I still love it. That’s saying a lot, as a small business owner who struggled for years with colors and design to send the right first-impression message to potential clients. The Brand Book is THE best, every business needs one. Thanks so much, Picnic Social, and particularly, Elena!!"
Lisa Sukul, Certified Financial Planner
Summary
My focus in this project was to use my client’s unique selling proposition as the driving force behind every decision. Planning by Lisa is an unconventional financial consultancy, and I enjoyed the challenge of reflecting that in every aspect of the branding.
